In this post, we’ll be rounding up our top SMM marketing tools. Some tools are very specific, whereas others offer robust, diverse functionality. Some are free, others are not. Either way, you can check out the whole list, or skip to the section you’re most interested in:
Social Media Tools:
1. Hootsuite
Few social media management tools are as well-known or widely used as Hootsuite. This fully featured platform offers all the social media management functionality you could ever need, which is probably why it’s so popular.
2. TweetDeck
If you only want to focus on Twitter, TweetDeck will soon become your new best friend. Don’t waste time wrestling with the Twitter.com interface – get all the functionality Twitter should have built in the first place with TweetDeck.
3. Buffer
Yes, other social media tools offer scheduling functionality, but Buffer is among the simplest and most elegant platforms for managing social media accounts. Bonus points to the Buffer team for running one of the best blogs in the business.
4. IFTTT
Although not a social media tool in the strictest sense, IFTTT (short for If This, Then That) lets you connect the apps you use on a regular basis and create logic-driven workflows for automating routine tasks. An interesting way to create social media updates and dozens of other nifty uses.
5. BuzzSumo
Another app that falls into several categories, BuzzSumo is just pure awesomeness. Find out which content is being shared across which networks and by who. Brilliant.
6. SocialOomph
Social media management platform SocialOomph does a little bit of everything – post scheduling, keyword tracking, draft management, multiple account connectivity, and mentions/retweet monitoring. I haven’t used it myself, but a lot of digital marketers recommend it.
7. Tweepi
Another great Twitter management tool Tweepi makes it easy to get your Twitter account under control. See who’s not following you back (and unfollow en masse), clean up your follower list, and even force undesirable accounts to unfollow you.
8. Save Publishing
A very nifty tool, Save Publishing lets you quickly identify passages of 140 characters on any web page, making it easy to find – and tweet – quotes and quick takeaways from your content and other sources.
9. SocialFlow
SocialFlow doesn’t manage your accounts or make it easier to handle everyday social media management, but it does analyze millions of data points to determine the precise moments when to publish on social to create maximum visibility and engagement with your content.
10. LikeAlyzer
Don’t let the awkward name fool you – LikeAlyzer is really cool. This tool evaluates the strength of your Facebook page to give you additional insight into areas you can improve when engaging with followers and fans on Facebook.
11. Sprout Social
Sprout Social makes it easy to keep on top of your social media management. Offers agency-specific tools as well as functionality to handle social customer service (very important).
12. Social Bro
I haven’t used this platform myself, but terrible name notwithstanding, SocialBro seems to offer some useful Twitter management features. Free plans are available if you fancy giving it a try for yourself.
13. Crowdbooster
Social media analytics platform Crowdbooster offers some nice-looking reporting features, export functionality, as well as the scheduling and general-purpose management functions you’d expect from a social media tool.
14. Happy Cyborg
What if you could entrust your Twitter account to a machine? This isn’t dystopian science fiction but a reality thanks to Happy Cyborg, a fun tool that’s still in beta. Happy Cyborg assumes control of your Twitter handle and behaves as you would based on common responses to Twitter interactions. Probably not recommended for corporate accounts, but it could be ideal for busy entrepreneurs who find themselves tweeting the same stuff frequently.
15. Openr
Openr is a really nifty tool that lets you add a call to action to anything you post on social media, allowing you to harness the power of social’s reach and make it even easier for your audience to take action.
16. Bitly
Where would Twitter be without Bitly? The original link shortening tool is still highly useful as a standalone tool, even after Twitter incorporated Bit.ly functionality into TweetDeck.
17. Mediatoolkit
Keeping track of what people are saying about you online is crucial for effective brand management, and Mediatoolkit makes it easy.
18. Everypost
Social management tool Everypost does, of course, offer scheduling and publishing functionality, but its greatest strength is its very cool content curation tools. Curate content from virtually anywhere, then publish across your social accounts. Very cool.
19. Discover.ly
Chrome extension Discover.ly lets you explore relationships with influential people on social media. It provides additional information about people, including previously unconnected accounts, such as a person’s Facebook or LinkedIn profiles from their Gmail account, and helps you form stronger relationships with industry power users.
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