1. Google Suggest
Google Suggest is invaluable when you need keyword and content ideas. You might not have given much thought to how Google’s autocomplete functionality can help you, but with
powerful modifiers and other tricks, there’s more to it than meets the eye.
2. Ahrefs
For SEOs,
Ahrefs is a must. This tool offers a wide range of functionality that every SEO will find useful, from link profile data to content referral information. Essential.
3. Majestic
With more backlink data than you can shake a proverbial stick at,
Majestic remains the go-to for many SEOs. This robust tool (which offers its own API for working with your own data sets) is extraordinarily powerful.
4. Compete
Ever wanted to know how much traffic your favorite blogs really get? Well, now you can.
Competeoffers estimated traffic data based on a range of metrics, and you can plot your results against primary and secondary metrics to customize your reports. Very handy.
5. DeepCrawl
Migrating to a new site is a worrisome time for any SEO. With
DeepCrawl, you can test the impact of changes in a safe environment before pushing them to a live server, among many other awesome tools. DeepCrawl lets you check your redirects, ensure your hreflang tags are applied correctly, review canonicalized pages, and more.
6. Anchor Text Over Optimization Tool
Does exactly what it says on the tin. The
Anchor Text Over Optimization Tool lets you search for and identify over-optimized anchor text links (which can look unnatural to Google) on external sites, and also allows you to submit change requests directly to site webmasters. If you’re worried about Google penalties, give it a try.
7. SEO Title Tag 3.0
Optimizing your title tags has never been easier.
SEO Title Tag 3.0 lets you effortlessly optimize title tags in minutes.
8. Domain Hunter Plus
This free Chrome plugin lets you quickly check for broken links without leaving your browser.
Domain Hunter Plus can crawl hundreds of links on a single page, provides error status codes for easy diagnosis, and lets you export results in .csv format. Very cool.
9. Keyword Map
Wordtracker’s
Keyword Map is a handy tool for SEOs looking to build keyword maps for website architecture.
10. MozLocal
Moz is every SEO’s best friend, and having acquired GetListed in 2012, it’s no surprise that Moz is one of the best tools for local SEOs out there.
MozLocal helps local businesses rank competitively in the search engines, making smaller sites as visible as possible.
11. Google SERP Snippet Optimization Tool
It may not look pretty, but this
Google SERP Snippet Optimization Tool is actually pretty handy. It lets you mock up SERP snippets and URLs quickly and easily so you can see ahead of time what your content will look like in the search results. It also offers several display options, such as bold text, dates, and rich snippets.
12. Internet Marketing Ninjas SEO Tools
Our friends at Internet Marketing Ninjas offer
several free SEO tools that might help you with your technical SEO work. Tools available include a broken link checker, an image and link analyzer, an on-page optimization tool, and a Greasemonkey add-on that helps you find URLs from search results.
13. Linkstant
Wondering where your new links are coming from and just can’t wait for a search engine report or your Analytics logs to catch up? Then check out
Linkstant (as in links + instant), a link checking tool that offers immediate results.
14. MozCast
Keeping up with changes to Google’s algorithms can be hard work, which is why
MozCast makes it easy and fun. MozCast compares Google algorithm updates to the weather, providing at-a-glance updates of how much the algos have changed over the past day or week.
15. Rank Checker for Firefox
No surprises with this tool.
Rank Checker for Firefox is a free, open source add-on for Mozilla’s browser that lets you quickly check your rankings without handing all your data over to a third party.
16. Schema Creator
Schema can be an excellent addition to your site, but to the uninitiated, it’s not exactly easy to get started. That’s what makes Raven’s
Schema Creator such a powerful tool. Start generating schema microdata for your site in minutes.
17. Seer SEO Toolbox
If you’re new to SEO or just want a simpler suite of tools to help you with your technical SEO work, check out Seer Interactive’s
SEO Toolbox. Made with marketers, not technologists, in mind, these handy tools will help you get more done with less effort and technical know-how.
18. SEO Tools for Excel
Just like their PPC counterparts, SEOs almost certainly use Excel as part of their workflow. Why not make it more useful by adding
SEO Tools for Excel? This software adds a range of SEO-centric functionality to Excel, making it easier to get more done in Excel.
19. SEOgadget Tools
Similar to SEO Tools for Excel,
SEOgadget Tools extends the functionality of Excel to make it a more useful tool for SEOs.
20. Similar Page Checker
Having too much duplicate content on your site is a search engine no-no.
Similar Page Checker is a free web-based tool that runs comparisons of your pages to a second page, highlighting areas of similarity that could get you in trouble with Google.
21. URI Valet
Need to check your server headers? Then use
URI Valet, a free tool that allows you to check server headers according to a range of parameters, including by protocol and user agent.
22. Xenu’s Link Sleuth
This old-school tool
Xenu’s Link Sleuth gets the job done and then some. Use this tool to find broken links on your site quickly and easily as well as to easily get a full list of all your indexed pages.
23. MozBar
Yet another awesome free tool from our pals at Moz. The
MozBar browser extension lets you perform a range of SEO tasks from your browser, including keyword ranking data analysis, schema validation, and SEO metric reporting.
24. The Alexa Toolbar for Chrome
Alexa is one of the most trusted web metrics sites online, and with the
Alexa Toolbar for Chrome, you can see at-a-glance information about the site you’re currently browsing, including traffic rankings, inbound links, and user reviews.
25. Mozscape API
Sometimes there’s just no substitute for rolling your sleeves up and working with the raw data yourself. If this sounds like your approach to SEO, you’re probably already using the
Mozscape API– but if not, check it out right now.
26. Open Site Explorer
Seriously, when it comes to SEO tools, nobody does it better than Moz.
Open Site Explorer is invaluable not just to SEOs, but digital marketers of all stripes. If you haven’t used it yet, you’re missing out.
27. Screaming Frog SEO Spider
Offering an in-depth SEO audit of more than 30 metrics, Screaming Frog’s
SEO Spider tool is one of the most comprehensive technical SEO analysis tools out there.