In this post, we’ll be rounding up our top Analytics and Optimization tools. Some are free, others are not. Either way, you can check out the whole list, or skip to the section you’re most interested in:
Analytics and Optimization Tools:
1. Google Analytics
The granddaddy of analytics tools, Google Analytics offers everything you need to track the effectiveness of your campaigns and monitor the performance of your site. For such a complex tool, Google Analytics is surprisingly user-friendly.
2. CrazyEgg
Heatmaps are immensely useful tools to see how your visitors are really interacting with your site, and nobody does heatmaps better than CrazyEgg.
3. ClickTale
ClickTale lets you review video recordings of real website visitor sessions, revealing their mouse movements, what they click, and most importantly, where you’re losing them.
4. SubjectLine
Worried your email subject lines aren’t as compelling as they could be? Then test them to see how they measure up with SubjectLine. For example, I entered the subject line “Want to get more out of your PPC campaigns?” which gave me the score and breakdown below:
5. MixPanel
MixPanel is a powerful analytics tool that lets you work with large datasets without writing a single line of SQL code. It also boasts a clean, intuitive interface, making advanced analytics analysis easier than ever.
6. Formisimo
Analytics tools are all well and good, but finding out why visitors abandon web forms and checkouts is hard using traditional platforms. That’s what makes Formisimo such a valuable tool for digital marketers. Find out exactly what visitors are doing – or not doing – with your web forms.
7. Visual Website Optimizer
Another A/B testing and optimization tool, Visual Website Optimizer (or VWO) is remarkably easy to use. Dive in and get started with testing virtually immediately.
8. FiveSecondTest
In-depth A/B tests are all well and good, but sometimes, a person’s gut reaction to what they see immediately upon landing on your page can yield surprising insights. That’s the idea behindFiveSecondTest, a testing platform that shows you what people see within five seconds of arriving on your page – and what they miss.
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