In this post, we’ll be rounding up our top Content marketing tools. Some tools are very specific, whereas others offer robust, diverse functionality. Some are free, others are not. Either way, you can check out the whole list, or skip to the section you’re most interested in:
Content Marketing Tools:
1. Prezi
Let’s be honest – most slideshow presentations suck, but Prezi helps you make presentations people will actually want to watch.
2. Powtoon
Powtoon lets you create animated elements for your slideshows quickly and easily, bringing a touch of finesse that most PowerPoints lack.
3. Blog Topic Generator
Stuck for ideas on what to blog about? Then try HubSpot’s Blog Topic Generator, which does pretty much exactly what you’d expect it to do.
4. Content Idea Generator
Similar to HubSpot’s Blog Topic Generator, Portent’s Content Idea Generator helps you quickly come up with ideas for new content projects simply by plugging in a general topic.
5. Trello
Trello is a godsend for large or distributed content teams working to a shared editorial calendar by simplifying the editorial workflow process into nice easy boards. Seriously, check it out.
6. Feedly
Many a marketer mourned the loss of Google Reader (RIP), but Feedly is just as good – if not better. Stay on top of the day’s news and must-read content with this awesome RSS app.
7. CoSchedule
Another scheduling/editorial calendar tool, CoSchedule also offers some nifty free content tools like its Headline Analyzer. Well worth a look for small teams.
8. After the Deadline
Not all content teams can afford the luxury of hiring a dedicated copyeditor, which is what makesAfter the Deadline so awesome. This free Chrome plugin checks your grammar, spelling, and everything else you need to keep an eye on before hitting “Publish.”
9. Polar
Adding interactive elements like online polls can be a great way to make your content more engaging. Polar makes adding polls to your content a snap, and it has a really intuitive interface, so you don’t need mad coding skills to get started.
10. SlideShare
For marketers who do a lot of conference presentations or webinars, SlideShare is the other social network. Create awesome slide decks, then share them on SlideShare with your audience – simple.
11. PlaceIt
Ever wanted to put screenshots of your product into stock imagery, but lack Photoshop skills? Now you can with PlaceIt, an easy way to customize images with your own branding and product stills. It also features video integration, which looks awesome.
12. Canva
Canva lets you create stylish, striking visuals for social media posts and content projects with an effortless drag-and-drop interface. You can upload your own assets to work with (for free), or pay a small fee to use Canva’s own library of visual materials.
13. Share As Image
A really nifty tool for content marketers, Share As Image lets you add text to any image on the web for fast, easy social sharing of visual content. Just be sure to get permission to use images you find online before including them in your campaigns.
14. Piktochart
Long gone are the days when you needed to hire an expensive graphic design specialist to create beautiful infographics. Piktochart is an awesome free tool that lets you start designing infographics, presentations and more in minutes. Well worth bookmarking.
15. Tableau Public
Incorporating data visualization into your content projects is a near-guaranteed way to make them stickier and really pop when it comes to illustrating complex topics. Tableau Public is an amazingly powerful, completely free data visualization tool that lets you create incredible interactive visualizations. Amazing.
16. The Readability Test Tool
Nailing the style and tone of your content is crucial. To check if your latest post is a little on the wordy side, check out The Readability Test Tool, which evaluates web pages according to the Flesch Kincaid Reading Scale.
17. Quora
It might not seem like a content marketing tool, but Quora can be invaluable for crowdsourcing answers to your questions. Many content marketers use Quora to find quotes, explain complex topics, and other ways to make their content more accessible.
18. OmmWriter
Hate drafting in Word? Need to eliminate distractions while you’re blogging? Then give OmmWritera try. This minimalist writing environment strips away everything between you and that all-important first draft, giving you the time and space to get more done.
19. Evernote
Personally, I favor the hundreds-of-bookmarks-organized-into-folders approach to research, but if this sounds like too much hassle, give Evernote a try. This powerful free app lets you save virtually anything you find online to a personalized folder system synced across all your devices – awesome.
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